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    <lastmod>2026-03-25</lastmod>
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      <image:title>Insights - The hidden value of standardising Contract Management - Make it stand out</image:title>
      <image:caption>Image description</image:caption>
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      <image:title>Insights - The hidden value of standardising Contract Management</image:title>
      <image:caption>“Contracts aren’t paperwork. They’re commercial assets. Standardising them is one of the biggest untapped levers for protecting margin.”</image:caption>
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    <loc>https://www.north.consulting/insights/beyond-product-excellence</loc>
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    <lastmod>2026-03-25</lastmod>
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      <image:title>Insights - Beyond product excellence: Why manufacturers must drive end-to-end commercial alignment - Make it stand out</image:title>
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      <image:title>Insights - Beyond product excellence: Why manufacturers must drive end-to-end commercial alignment</image:title>
      <image:caption>“In the race for commercial excellence, it’s not the speed of each team that matters – it’s how well the baton is passed between them. Every misaligned handoff risks dropped value.”</image:caption>
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    <loc>https://www.north.consulting/insights/from-cpq-to-revenue-cloud-advanced</loc>
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    <lastmod>2025-09-19</lastmod>
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      <image:title>Insights - From CPQ to Revenue Cloud Advanced: Why the real question is when, not if - Make it stand out</image:title>
      <image:caption>Image description</image:caption>
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      <image:title>Insights - From CPQ to Revenue Cloud Advanced: Why the real question is when, not if</image:title>
      <image:caption>“This isn’t just about replacing CPQ. It’s a chance to rethink your revenue processes end-to-end. The value doesn’t come from feature parity. It comes from unifying what was previously fragmented.”</image:caption>
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    <loc>https://www.north.consulting/insights/what-is-price-realisation-and-why-is-it-important</loc>
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    <lastmod>2025-06-19</lastmod>
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      <image:title>Insights - What is price realisation and why is it important? - Make it stand out</image:title>
      <image:caption>Image description</image:caption>
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      <image:title>Insights - What is price realisation and why is it important? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - What is price realisation and why is it important?</image:title>
      <image:caption>“Price realisation is the silent driver of your company’s profitability.”</image:caption>
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    <loc>https://www.north.consulting/insights/trends-and-opportunities-within-price-realisation</loc>
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    <lastmod>2025-06-19</lastmod>
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      <image:title>Insights - Trends and opportunities within price realisation - Make it stand out</image:title>
      <image:caption>Image description</image:caption>
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      <image:title>Insights - Trends and opportunities within price realisation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - Trends and opportunities within price realisation</image:title>
      <image:caption>“Companies that can shift their focus from mere pricing to full value delivery will not only improve their price realisation efforts but also build stronger, more resilient relationships with their clients.”</image:caption>
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    <loc>https://www.north.consulting/insights/the-silent-value-leak-hiding-in-your-pocket-price</loc>
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    <lastmod>2025-06-16</lastmod>
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      <image:title>Insights - The silent value leak hiding in your pocket price - Make it stand out</image:title>
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      <image:title>Insights - The silent value leak hiding in your pocket price - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - The silent value leak hiding in your pocket price</image:title>
      <image:caption>“Without ongoing alignment and end-to-end engagement, even the most insightful pricing analysis will remain just that: an insightful analysis.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/124ddc65-2236-45d8-bee2-21a624d9fe0e/From+projects+to+processes.png</image:loc>
      <image:title>Insights - The silent value leak hiding in your pocket price - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-06-19</lastmod>
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      <image:title>Insights - How to close the gap between price setting and price getting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - How to close the gap between price setting and price getting - Make it stand out</image:title>
      <image:caption>Image description</image:caption>
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      <image:title>Insights - How to close the gap between price setting and price getting</image:title>
      <image:caption>“The quoting process is at the heart of effective price realisation, and the importance of the resulting customer contract cannot be overstated.”</image:caption>
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    <loc>https://www.north.consulting/insights/unlocking-the-potential-of-pricing</loc>
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    <lastmod>2025-08-27</lastmod>
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      <image:title>Insights - Unlocking the potential of pricing - Introducing the Chief Value Officer (CVO) - Make it stand out</image:title>
      <image:caption>Image description</image:caption>
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      <image:title>Insights - Unlocking the potential of pricing - Introducing the Chief Value Officer (CVO) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/d368f7f2-3037-47fc-8f66-88ad49c240f0/Michelle.jpg</image:loc>
      <image:title>Insights - Unlocking the potential of pricing - Introducing the Chief Value Officer (CVO)</image:title>
      <image:caption>“Everyone agrees that value management matters. Few realise how complex it is to get it right. So, let the CVO set commercial functions free to do what they do best.”</image:caption>
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    <loc>https://www.north.consulting/insights/category/Pricing+technology</loc>
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    <loc>https://www.north.consulting/insights/category/Pricing+strategy</loc>
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    <loc>https://www.north.consulting/insights/category/ComTech+Excellence</loc>
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    <loc>https://www.north.consulting/insights/category/Price+realisation</loc>
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    <loc>https://www.north.consulting/insights/tag/Recommended</loc>
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    <loc>https://www.north.consulting/insights/tag/Spotlight</loc>
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    <loc>https://www.north.consulting/blog</loc>
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    <lastmod>2026-03-11</lastmod>
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    <loc>https://www.north.consulting/blog/blog-post-title-four-lr658-tcthp-wf5mw-2t3g4</loc>
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    <loc>https://www.north.consulting/blog/Blog Post Title One-3zaa9-zlxng-67tfc-xjbc5-jjmmf</loc>
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    <loc>https://www.north.consulting/culture-3</loc>
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    <lastmod>2026-02-11</lastmod>
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    <loc>https://www.north.consulting/about</loc>
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    <lastmod>2025-09-11</lastmod>
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      <image:title>Our story - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/1747396263017-HVPV286GH4AUAZKQRQ9H/unsplash-image-6ArTTluciuA.jpg</image:loc>
      <image:title>Our story - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/1695816908964-JYO59NCOLJXJE4OVIR7Y/image-asset.jpeg</image:loc>
      <image:title>Our story - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.north.consulting/people</loc>
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    <lastmod>2026-03-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/1605625522327-W1QPKUUTRWE6YHFG6VFM/male_female.png</image:loc>
      <image:title>People</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/4daa89ed-f4d3-45f3-a263-1b435eeead10/RS+%281%29.jpg</image:loc>
      <image:title>People - Runar Standal</image:title>
      <image:caption>Runar is a Partner and Co-founder. He partners with our clients to identify high-value commercial opportunities through our Commercial Excellence practice and best-practice Cloud-based technology advancements. Before founding NORTH, he was a Principal at Netcompany followed by being the COO and member of the board at Kraftvaerk.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/1f9408d1-17fb-4897-be86-94a439de092c/ABM_2.jpeg</image:loc>
      <image:title>People - Anders Bøgh Mortensen</image:title>
      <image:caption>Anders is the Managing Partner and Co-founder. He supports our clients with commercial trans-formations by leveraging the latest technology advancements. Prior to founding NORTH, he was the Technology Consulting Lead for the Nordic Sales &amp; Marketing Practice at Accenture and has previously played a key role in building the Danish Deloitte Digital Practice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/6c30cb75-55a3-4346-9b07-bf8d9fb723e6/DSC00879-2.jpg</image:loc>
      <image:title>People - Michelle Hessel</image:title>
      <image:caption>Michelle is a Partner. She partners with our clients to identify and define value-driven commercial transformation opportunities, closely linked to strategic priorities. Prior to joining NORTH, she was Director of Commercial Management and later Director of Presales and Operational Excellence in Telia Enterprise during a major commercial transformation. Previously she spent 6 years with Bain &amp; Company.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/b1d3383a-196e-4b5e-bf58-faaf79177ad6/DSC02761.jpg</image:loc>
      <image:title>People - Jonas Rasmussen</image:title>
      <image:caption>Jonas is a Partner. He partners with our clients on the journey of both designing and implementing commercial and digital transformations and prides himself on always having a strong focus on value realisation throughout the process. Prior to joining NORTH, he worked extensively with driving commercial activities for Deloitte across their various service lines and executing new market strategies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/a7c2bc95-329e-4830-b848-e4f7f88c2ee5/ABM03076.jpg</image:loc>
      <image:title>People - Cecilie Holm-Svendsen</image:title>
      <image:caption>Cecilie is an Associate Partner. She helps our clients with project design and execution. She brings diverse experience from a variety of projects, including design and implementation of new operating models, business case development, centre of excellence establishment, and programme management.  Cecilie comes with a background in Finance and Strategic Management. Prior to joining NORTH, she has worked with financial modelling for performance projections and stock listings of Nordic companies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/385b6ca3-2be5-49bf-84e7-40d432cf033f/_ABM7189.jpg</image:loc>
      <image:title>People - Patrycia Kragh</image:title>
      <image:caption>Patrycia is an Associate Partner with extensive experience in strategy, commercial excellence, and sales leadership. She specialises in designing and executing digital and commercial transformation journeys for global organizations. Prior to joining North, Patrycia has worked 4 years in the shipping industry followed by +7 years at Bain &amp; Company working extensively with commercial excellence with a focus across large-scale organizational transformation and change management within primarily manufacturing &amp; retail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/1df25c63-17fa-4dbc-b57e-13fede88a07e/_ABM9075.jpg</image:loc>
      <image:title>People - Rikke Bæk Lauridsen</image:title>
      <image:caption>Rikke is currently on maternity leave. Rikke is responsible for recruiting NORTH’s future talents, including identifying, attracting, and hiring the best candidates.   She brings strong experience in leading interviews and facilitating high-quality interview processes. Prior to joining NORTH, she worked in the social sector. Rikke comes with a background in International Management from the International University of Monaco.</image:caption>
    </image:image>
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      <image:title>People - Frederikke Merrild Dich</image:title>
      <image:caption>Frederikke is our Head of Branding &amp; Marketing, responsible for our branding, marketing and communications, including social media and events. She brings solid experience in employer branding and digital marketing from top-tier management consulting. Prior to joining NORTH, Frederikke had a key role in the development and execution of employer branding activities at Boston Consulting Group (BCG). Interim Head of Recruiting.</image:caption>
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      <image:title>People - Isabella Stenner Thune</image:title>
      <image:caption>Isabella is our Head of People Development, guiding the strategic direction for how we grow and develop our people. With over a decade of consulting experience, she brings a sharp, people-centered approach to organisational and talent development. Before joining NORTH, Isabella was a Senior Manager in People Strategy at Implement Consulting Group, where she advised clients across industries on leadership, cultural transformation, and capability building.</image:caption>
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      <image:title>People - Jógvan Mellemgaard</image:title>
      <image:caption>Jógvan is responsible for our Finance and Operations, and ensures that our strategies are financially and operationally efficient.  Jógvan brings a solid background with more than 6 years of experience in auditing and accounting. Moreover, he has experience in consulting and commercial banking. Prior to joining NORTH, he worked as a senior consultant within CFO advisory at PwC.</image:caption>
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      <image:title>People - Magdalena Elisabeth Kucher</image:title>
      <image:caption>Magdalena supports Finance and Operations by managing accounting and controlling tasks. Contributing to NORTH’s financial efficiency.   She holds a degree in Finance and Investments from Copenhagen Business School (CBS) and brings three years of experience in accounting and controlling. Prior to joining NORTH, Magdalena worked in the finance department of a global company, where she gained valuable insights into financial operations within international markets.</image:caption>
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      <image:title>People - Simone Eibye</image:title>
      <image:caption>Simone supports brand, marketing, and communication initiatives. Before joining NORTH, Simone gained experience in content creation and external and internal communication from working in a communication department. Currently, she is pursuing a Master’s in Economic Marketing at Copenhagen Business School (CBS).</image:caption>
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      <image:title>People - Caroline Brandt Nielsen</image:title>
      <image:caption>Caroline is currently on leave. Caroline provides essential support to the Managing Partner and the in-house team. She manages calendars and takes on a variety of practical duties while also assisting with tasks ranging from Marketing to HR. Before joining NORTH, Caroline worked with customer relations and social media management through her work in the service industry.</image:caption>
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      <image:title>People - Olivia Therkelsen</image:title>
      <image:caption>Olivia is an intern and is supporting internal project deliverables, ensuring our daily operations and technology run smoothly.  From her studies, she brings experience in As-is/To-be analyses, performing risk assessments, and overseeing general project management. Olivia is currently pursuing a bachelor of Business Economics &amp; IT at Erhvervsakademi København (EK).</image:caption>
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      <image:title>People - Sarah Nørby Larsen</image:title>
      <image:caption>Sarah is responsible for project team deliverables and has a key role in project design and delivery. She supports our clients with strategising for commercial excellence, designing operating models, and implementing frontline processes utilising cloud-based CRM applications. Prior to joining NORTH, she worked with developing, evaluating, and implementing commercial and go-to-market activities for Deloitte across service lines.</image:caption>
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      <image:title>People - Stefan Riesthuis</image:title>
      <image:caption>Stefan is responsible for project team deliverables and helps our clients identifying and implementing the ideal digital transformation strategy by combining technical and commercial skills.  Prior to joining NORTH, Stefan has amassed a diverse portfolio of impactful roles. At Neste, he spearheaded digital transformation initiatives as the Head of Commercial Excellence. Moreover, his experience includes tenures as a CPQ Consultant at Salesforce and as a Salesforce Solution Architect at PostNL.</image:caption>
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      <image:title>People - Patrick Staeckmann</image:title>
      <image:caption>Patrick leads our Artificial Intelligence initiatives and is responsible for designing and delivering commercial AI projects. He helps clients navigate the possibilities of AI-enabled solutions and translate them into tangible business improvements – with a strong focus on end-product delivery.  He brings experience in operating models and process design, project management, and implementing cloud-based CRM solutions, bringing both strategic insights and hands-on delivery.</image:caption>
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      <image:title>People - Mirco Busatta</image:title>
      <image:caption>Mirco is responsible for track team deliverables and supports our clients’ digital transformation from strategy to implementation.  Mirco comes with a background in Industrial Engineering and Management from DTU. Prior to joining NORTH, he worked in Novo Nordisk where he was involved in the implementation of a global project and was responsible for the data migration and the development of a dynamic reporting solution.</image:caption>
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      <image:title>People - Ruben Wiggers</image:title>
      <image:caption>Ruben is responsible for project quality assurance deliverables and helps clients identify and implement the most effective QA strategies. Prior to joining NORTH, Ruben spent 16 years in various QA roles across a wide range of industries. At Capgemini, he led teams responsible for the automated validation and verification of applications and systems, with a particular focus on large-scale Salesforce and SAP implementations and upgrades.</image:caption>
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      <image:title>People - Julie Simone Berg</image:title>
      <image:caption>Julie partner with our clients on project scoping and design. Julie brings her strong B2B commercial excellence expertise and product-, pricing- &amp; contract management knowledge to help our clients creating measurable results through the improvement of commercial management processes and quote-to-contract processes and digital implementations.   Prior to joining NORTH, Julie worked in EY Business Transformation and Kunde &amp; Co supporting global companies with commercial excellence.</image:caption>
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      <image:title>People - Mads Lützhøft</image:title>
      <image:caption>Mads is a Director. He manages teams delivering cutting-edge technology and strategy projects, drives sales activities, and provides strategic guidance—all with a strong focus on high delivery assurance and measurable client outcomes. Prior to joining NORTH, he was a Principal at Netcompany, where he led large-scale digital transformations across various sectors, leveraging his background in Computer Science to deliver high-performance solutions.</image:caption>
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      <image:title>People - Jan Talas</image:title>
      <image:caption>Jan is responsible for track deliverables and supports our clients with best-practice data migration solutions and configuration. Jan comes with a background in Industrial Engineering and Management from DTU. Prior to joining NORTH, he managed the CRM implementation in a large international media group and performed a digital maturity assessment in Novo Nordisk Pharmatech.</image:caption>
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      <image:title>People - Sofie Alding</image:title>
      <image:caption>Sofie is responsible for project team deliverables and supports our clients with the translation of strategic business initiatives to technical solutions. She brings experience in developing and implementing strategic roadmaps driving CRM transformations through data-led capabilities, integrated technology platforms, and optimised operating models and processes. Prior to joining NORTH, Sofie worked as Client Service Director at Wunderman Thompson MAP supporting global clients transforming and scaling their sales and marketing activities.</image:caption>
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      <image:title>People - Alexander Ørstrøm</image:title>
      <image:caption>Alexander will be responsible for project team deliverables and supports our clients’ digital transformation from strategy to implementation.   Prior to joining NORTH, Alexander worked as a Solution Architect at Accenture and bring extensive expertise in Salesforce implementation of Cloud solutions with a focus on Revenue Cloud and automation in the Sales Cloud (CRM).</image:caption>
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      <image:title>People - Cara Coates</image:title>
      <image:caption>Cara is responsible for project team deliverables and supports our clients’ digital transformation from strategy to implementation. She brings experience with customer-facing digital solutions and strategy building. Prior to joining NORTH, Cara worked at Danske Bank where she helped facilitating a holistic digital channel strategy for retail customers, assisted in business risk and controls, and monitored technological trends, market intelligence, and behavioural data to inform backlog prioritisation.</image:caption>
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      <image:title>People - Tobias Nygaard</image:title>
      <image:caption>Tobias is a Director. He provides strategic guidance and drives sales activities. His work maintains a sharp focus on high delivery assurance and measurable client outcomes.  Prior to joining, he worked as a Senior Manager at KPMG where he has driven large-scale digital transformation and global enablement projects, serving as a Danish engagement lead to harmonise sales processes and support the architecture of B2B platforms.</image:caption>
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      <image:title>People - Joep Ruiter</image:title>
      <image:caption>Joep Ruiter is responsible for project delivery and management, helping our clients unlock potential in their commercial excellence strategy through technological advancements. Joep thrives at the intersection of technology and business, a strength he showcased during his 13+ years at Deloitte Digital, where he managed and delivered large digital transformations in the commercial excellence domain.</image:caption>
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      <image:title>People - Jørgen Maurstad Leiros</image:title>
      <image:caption>Patrick Staeckmann Patrick is responsible for project deliverables and supports our clients with rethinking their commercial structure and processes as well as transforming their commercial organization for optimal performance. Patrick comes with a background in business management and technology. Prior to joining North, he worked with analysis, planning, and project management of enterprise transformation projects, as well as the development of automated reporting and workflow tools.</image:caption>
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      <image:title>People - Simon Kristian Jacobsen</image:title>
      <image:caption>Simon is responsible for owning project team delivery and helping clients shape and execute digital transformation strategies by bringing together both a technical and commercial perspective.  Simon comes with a background in Mathematical Modelling and Computation. Prior to joining NORTH, Simon worked as an Assistant Analyst at PFA Asset Management, where he worked with data management and development and optimisation of data flows.</image:caption>
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      <image:title>People - Sigurd Frank Thorlund Nielsen</image:title>
      <image:caption>Patrick Staeckmann Patrick is responsible for project deliverables and supports our clients with rethinking their commercial structure and processes as well as transforming their commercial organization for optimal performance. Patrick comes with a background in business management and technology. Prior to joining North, he worked with analysis, planning, and project management of enterprise transformation projects, as well as the development of automated reporting and workflow tools.</image:caption>
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      <image:title>People - Bernadette Kofoed Christiansen</image:title>
      <image:caption>Bernadette is responsible for project deliverables and supports our clients with best-practice data migration solutions and configuration of Salesforce. Bernadette comes with a background in engineering and technology, where she developed competencies in Data Science and AI. Prior to joining NORTH, Bernadette worked in the field of bioinformatics, where she used computer-based methods and mathematical models to analyse vast amounts of data.</image:caption>
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      <image:title>People - Lasse Nordentoft Jakobsen</image:title>
      <image:caption>Lasse is responsible for track team deliverables and supports our clients’ commercial transformation through process optimisation, sales excellence, and the improvement of commercial capabilities. Lasse comes with a background in Business Analytics from Esade Business School. Prior to joining NORTH, he worked with market analysis, statistics, and visualisation on the commercial real estate market at CBRE A/S.</image:caption>
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      <image:title>People - Simon Olesen</image:title>
      <image:caption>Simon is responsible for track team deliverables and helps our clients improve their commercial capabilities through best-practice sales processes, process optimisation, and commercial design. Simon comes with a background in International Business and Politics from Copenhagen Business School. Prior to joining NORTH, he worked as a Junior Salesforce Consultant at Wipro, where he designed and maintained Salesforce implementations for multiple companies.</image:caption>
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      <image:title>People - Christopher Aleksander Orloff</image:title>
      <image:caption>Christopher is responsible for project deliverables and helps our clients with best-practice data configuration and migration solutions.  He has a background in Computer Science and Game Development studies from ITU. Prior to joining NORTH, Christopher worked as an IT consultant at Netcompany, where he maintained and expanded CRM solutions for some of the largest Danish unions and unemployment insurance funds.</image:caption>
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      <image:title>People - Rebecca Mosholt Hjorth</image:title>
      <image:caption>Rebecca is responsible for track team deliverables and supports our clients with best-practice commercial solutions through Salesforce implementation. Rebecca comes with a background in Business and Information Systems from Copenhagen Business School. Prior to joining NORTH, she worked as a Software Engineer at Danske Bank, where she designed, developed, and implemented IT systems, as well as led data management implementation in Group Compliance.</image:caption>
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      <image:title>People - Orkhan Asif</image:title>
      <image:caption>Orkhan is a Senior Manager. He brings expertise in defining technology vision and strategy for digital transformation, leveraging expertise in AI, Salesforce, and financial services to drive business growth and build market-relevant solutions.   Prior to joining NORTH, he worked at IBM as a Salesforce Solution Architect, and most recently at Deloitte, where he was responsible for leading the design and delivery of integrated industry solutions.</image:caption>
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      <image:title>People - Sofie Hummer</image:title>
      <image:caption>Sofie is responsible for project deliverables and supports our clients with commercial excellence through process optimisation and the improvement of commercial performance.   Sofie comes with a background in Finance and Strategic Management from Copenhagen Business School. Prior to joining NORTH, she worked with data analytics, building and providing interactive reports enabling management to make data-driven business decisions.</image:caption>
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      <image:title>People - Oskar Lundström</image:title>
      <image:caption>Oskar is responsible for track deliverables and supports our clients with best-practice data migration solutions and configuration.   Oskar comes with a background in Mechanical Engineering from Lund University. Prior to joining NORTH, he worked as an IT and Management Consultant, helping clients evaluate and accelerate their business with an emphasis on project management, process development, and data analytics.</image:caption>
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      <image:title>People - Patrick Hamann</image:title>
      <image:caption>Patrick is responsible for project deliverables and helps our clients with commercial transformation through technology implementation and improvement of commercial capabilities. Patrick holds a degree in Finance from Copenhagen Business School. He brings additional experience from management consulting, working on improving clients’ operational efficiency and high-level strategic initiatives. In addition, he contributed to driving an agile transformation in the financial services sector.</image:caption>
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      <image:title>People - Eline Brunke Aarhus</image:title>
      <image:caption>Eline is responsible for project deliverables and helps our clients with best-practice data migration solutions and configuration. Eline comes with a background in Data Science from the Technical University of Denmark (DTU). Before joining NORTH, she worked with CRM, where she utilized vast amounts of data in complex models, as well as developed and managed multiple BI solutions.</image:caption>
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      <image:title>People - Philipp Steinmeyer</image:title>
      <image:caption>Philipp drives commercial transformation by taking charge of project deliverables, optimising processes end-to-end, and improving commercial capabilities.   He brings a strong interdisciplinary foundation in Industrial Engineering and International Management, having completed the CEMS MIM programme at ESADE Business School and the University of Sydney. Philipp brings experience from previous roles at Mercedes-Benz and Tesla as well as consultancies focused on AI-driven growth and innovation.</image:caption>
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      <image:title>People - Felix Martin Dressel</image:title>
      <image:caption>Felix is responsible for project deliverables and supports our clients with commercial solutions through data configuration and technology implementation.   Felix comes with a background in Industrial Engineering and Management from DTU. Prior to joining NORTH, Felix worked in technical sales and project management, where he was responsible for global sales and service projects, as well as a CPQ Configurator study.</image:caption>
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      <image:title>People - Emma Fellenius</image:title>
      <image:caption>Emma is responsible for project deliverables and supports our clients in achieving commercial excellence through process optimisation and the enhancement of commercial performance.  Emma comes with a background in Management in Innovation and Business Development from Copenhagen Business School. Prior to joining NORTH, she worked at Strategy&amp;, part of PwC, supporting the Business Transformation and Operational Excellence team with process and business development.</image:caption>
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      <image:title>People - Aske Bonde</image:title>
      <image:caption>Aske supports clients through business analysis, workshop facilitation, requirement gathering, and process design - spanning areas such as quoting, opportunity and pipeline and account management, pricing and revenue processes. Aske comes with a background in Finance &amp; Strategic Management from Copenhagen Business School. Prior to joining NORTH, he worked as a Business Intelligence Analyst, performing data analytics and building interactive reports enabling management to make data-driven business decisions.</image:caption>
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      <image:title>People - Emma Christine B. Andersen</image:title>
      <image:caption>Emma is responsible for project deliverables and helps our clients leverage data-driven solutions to optimize business performance and decision-making. Before joining NORTH, Emma worked as a Solution and Analytics Engineer, supporting the commercial side of businesses with sales reporting, data integrations, and business intelligence. Currently, she is pursuing a master’s degree in Business Analytics at the Technical University of Denmark (DTU).</image:caption>
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      <image:title>People - Peter Mistol</image:title>
      <image:caption>Peter is responsible for project deliverables and supports our clients’ commercial transformation through process optimization, sales excellence, and the improvement of commercial capabilities. Peter comes with a background in Finance from Copenhagen Business School. Before joining NORTH, he worked as an investment banking analyst at EY Corporate Finance, where he advised Nordic technology companies on M&amp;A transactions. He brings strong analytical skills and an extensive strategic and commercial mindset.</image:caption>
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      <image:title>People - Martin Fehst</image:title>
      <image:caption>Martin is responsible for project deliverables and plays an active role in helping our clients navigate digital transformations while optimizing their commercial processes for peak performance and operational excellence. Martin has a background in Industrial Engineering with studies at the Technical University of Berlin, Technical University of Denmark (DTU) and Cornell University. Prior to joining NORTH, he gained experience in innovation and management consulting, driving innovation initiatives at DHI and contributing to commercial transformation at Mercedes Benz AG.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/5a1a49fa-a9c8-4ce7-ba4f-e2d74a89a540/_ABM4451.jpg</image:loc>
      <image:title>People - Peter Riis Christiansen</image:title>
      <image:caption>Peter is responsible for project deliverables and helps our clients with best-practice data configuration and migration solutions.   Peter comes with a background in Software Engineering from DTU. Prior to joining NORTH, he worked as the Coordinator of Organization and Development on the Board of Polyteknisk Forening (PF), where he served as part of the daily management of the association.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/ff1a002f-ac55-481e-a7e2-907172d7bbb9/_ABM4317.jpg</image:loc>
      <image:title>People - Verena Judith Reis</image:title>
      <image:caption>Tasked with project deliverables, Verena contributes to clients' success in attaining commercial transformation by refining processes and strengthening commercial capabilities. Verena comes with a background in International Management from Nova School of Business and Economics in Lisbon, Portugal, and Copenhagen Business School. She brings diverse experiences from management consulting, as well as project management in a technology &amp; transformation department, where she accompanied clients on their way to digitization.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/983be21d-26b2-4bf3-bc99-0b495e2f9540/_ABM4282.jpg</image:loc>
      <image:title>People - Christian Rudolf Larsen</image:title>
      <image:caption>Christian is responsible for project deliverables and actively supports our clients in navigating digital transformations and enhancing commercial processes for optimal performance. Christian holds a degree in Finance and Strategic Management from Copenhagen Business School. His professional journey includes experience at Deloitte, where he revised small and medium-sized firms spanning diverse industries. Additionally, he has hands-on experience providing technical support and service at Nordea.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/984eed3c-e11a-41aa-9476-aeca61741132/_ABM3642-4.jpg</image:loc>
      <image:title>People - John Edgar Powell</image:title>
      <image:caption>John is responsible for project deliverables and supports our clients with best practices in Technology Excellence.   He brings expertise from being a Solution Engineer in Salesforce, where he overlooked cloud-based CRM applications in diverse industries, namely Consumer Goods, Retail and Travel, and Transportation. John has a background in Management Engineering from the Polytechnic University of Milan and a Master’s in Industrial Engineering and Management from DTU.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/3a551dfd-9085-4b9f-a138-ad33b54d832c/_ABM4879.jpg</image:loc>
      <image:title>People - Maja Elisabeth Themann</image:title>
      <image:caption>Maja is responsible for project deliverables, empowering clients to achieve commercial transformation through process optimization and commercial capability enhancement.  Maja comes from a solid strategic management background, focusing on Business Administration and Information Systems from Copenhagen Business School. Before joining NORTH, she gained valuable experience as an Insights Analyst at a software company, analyzing data and creating interactive reports to guide management toward informed data-driven decisions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/95b1209b-8d96-48ed-96b2-5e9f8284a6f3/_ABM6679.jpg</image:loc>
      <image:title>People - Truls Steinkjer Løken</image:title>
      <image:caption>Truls is responsible for project deliverables and supporting clients in commercial transformations from strategy to implementation through best-practice technical solutions.  Truls comes with a background in Data Science from Copenhagen Business School. Prior to joining NORTH, he worked as a business analyst in the mobility sector. Additionally, he has hands-on experience in data analytics, delivering interactive reports empowering data-driven decision-making in sales processes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/8598b678-a541-4756-b685-0250155f29eb/_ABM4233.jpg</image:loc>
      <image:title>People - Simon Bühler</image:title>
      <image:caption>Simon is responsible for project deliverables and supports our clients in the development and digital translation of strategic business initiatives, helping them achieve both commercial and technology excellence. Simon comes with a background in Aerospace Engineering from the technical universities of Stuttgart, Lisbon, and Munich. Before joining NORTH, he gained professional experience both in M&amp;A departments and technology consulting. This included working on a global IT infrastructure project at Accenture, focusing on network design and monitoring.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/be9b53d1-2f6f-4499-885e-fcba1c89b3e0/_ABM8695.jpg</image:loc>
      <image:title>People - Lykke Høgh Titelbech</image:title>
      <image:caption>Lykke is responsible for project deliverables and supports our clients in achieving commercial excellence through process optimization and commercial capability enhancement.   Lykke comes with a background in Business Administration and Digital Business from Copenhagen Business School (CBS). Before Joining NORTH, she gained experience in IT strategy and has worked as a consultant, helping clients implement and enhance systems for managing their product data.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/25460a69-c8bb-41cd-ad6f-bdcb3f4284e4/_ABM1573.jpg</image:loc>
      <image:title>People - Anders Hesselaa Nielsen</image:title>
      <image:caption>Anders drives commercial transformation by taking charge of project deliverables, optimizing processes, and improving commercial capabilities.  He comes with a background in Finance and Strategic Management from Copenhagen Business School. Prior to joining NORTH, Anders worked at Implement Consulting Group, in their Commercial Strategy &amp; Transformation department, gaining experience in conducting industry analyses, commercial deliverables, and facilitating stakeholder touchpoints.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/a6c712be-d4a6-4015-9a93-5851e28db27c/_ABM1616.jpg</image:loc>
      <image:title>People - Anne-Line Pade</image:title>
      <image:caption>Anne-Line is supporting project deliverables and clients with commercial excellence through process optimisation and the improvement of commercial performance.   She’s currently pursuing a Master’s of Finance &amp; Strategic Management from Copenhagen Business School (CBS). Prior to joining NORTH, she worked with strategic communication, gaining experience with public affairs, politic, and corporate communication.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/9805e782-a451-4e45-bcf2-4e2f99514a31/VAG.jpg</image:loc>
      <image:title>People - Valentin Gillet</image:title>
      <image:caption>Valentin is responsible for project deliverables and supports our clients’ commercial transformation through process optimization, sales excellence, and the improvement of commercial capabilities.  He comes with a background in International Management from UCD Smurfit Business School in Dublin and Copenhagen Business School. Prior to joining NORTH, Valentin worked at EY Technology Consulting, focusing on operational performance, and has operational sales experience at German DAX companies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/3fc07f13-ab17-4bac-92bf-9da35a2a8996/_ABM9147.jpg</image:loc>
      <image:title>People - Sarah Sejr Aagaard</image:title>
      <image:caption>Sarah is responsible for project deliverables and supports clients in translating strategic initiatives into technical implementations. Prior to joining NORTH, she worked as a Business Analyst, Supporting data integration and migration to improve commercial operations and enable data-driven decisions. Sarah is currently pursuing a Master’s degree in Business Administration and Information Systems at Copenhagen Business School (CBS).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/d446863c-a3f3-48f9-bba7-96a8c25b8d9e/_ABM5028-2.jpg</image:loc>
      <image:title>People - Bertram Nicolai Hage</image:title>
      <image:caption>Bertram is responsible for project deliverables and helps our clients leverage data-driven solutions to optimize business performance and decision-making.  Before joining NORTH, Bertram worked at Egmont supporting their data and AI solutions. With that, he brings experience in software development, data integrations, and Cloud Computing. He is currently pursuing a Master's degree in Business Analytics at the Technical University of Denmark (DTU).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.north.consulting/vestas</loc>
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    <lastmod>2023-03-02</lastmod>
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      <image:title>Case: Vestas - Anders Bøgh Mortensen</image:title>
      <image:caption>Anders Bøgh Mortensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/bdf52fd0-4c9c-4e8f-839e-5dba0ff5b0ea/RS3.jpg</image:loc>
      <image:title>Case: Vestas - Runar Standal</image:title>
      <image:caption>Runar Standal</image:caption>
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  </url>
  <url>
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    <lastmod>2025-09-11</lastmod>
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    <lastmod>2026-02-11</lastmod>
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      <image:title>Open positions - Frederikke Merrild Dich</image:title>
      <image:caption>Frederikke is responsible for recruiting NORTH’s future talents, managing the full recruitment cycle - from identifying and attracting to selecting the best candidates. She brings solid experience in end-to-end recruitment and talent attraction. Before joining NORTH, she worked at Boston Consulting Group (BCG).</image:caption>
    </image:image>
    <image:image>
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      <image:title>Open positions - Jonas Rasmussen</image:title>
      <image:caption>Jonas is Partner. He helps our clients on the journey of both designing and implementing commercial and digital transformations. Prior to joining NORTH, he worked extensively with driving commercial activities for Deloitte across their various service lines and executing new market strategies.</image:caption>
    </image:image>
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  <url>
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  <url>
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  <url>
    <loc>https://www.north.consulting/position-salesforce-solution-architect</loc>
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    <lastmod>2026-02-11</lastmod>
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  <url>
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  <url>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/ee9e58f0-df87-4214-ba87-5dac3dc301d9/Chr.+Hansen.png</image:loc>
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      <image:title>Cases</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/7f54ae54-e510-4bea-9017-24f15e8d3abc/Novonesis.png</image:loc>
      <image:title>Cases</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/f7d43ff3-c325-4f4a-8f1e-c9180b2df13d/SimCorp.png</image:loc>
      <image:title>Cases</image:title>
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      <image:title>Cases</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/4e40228b-2da0-4f1b-823b-7c6bcfac2c76/TOPSOE.png</image:loc>
      <image:title>Cases</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/7d8dc321-a645-44eb-a1c8-f5ad410126bd/Unifeeder.png</image:loc>
      <image:title>Cases</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/d3b52984-602a-4cbd-ad28-11d29416e30a/Vestas.png</image:loc>
      <image:title>Cases</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/59ead0c5-54f8-4fe0-9a68-4a052d01591f/cdc-QEU-QgIOJKA-unsplash.jpg</image:loc>
      <image:title>Cases - Chr. Hansen</image:title>
      <image:caption>How to achieve internal price transparency and maximise price setting? Discover how Chr. Hansen strengthened its pricing governance and implemented a quoting tool to guardrail price negotiations and create more relevant price reporting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/7f0755d0-bc08-45ae-a663-017ab3009279/LiNX+Quatro_fullfamily_landscape.jpg</image:loc>
      <image:title>Cases - GN Hearing</image:title>
      <image:caption>How do you establish a global pricing engine to amplify e-commerce? Discover how GN Hearing bridged the gap between commercial ambitions and operational capabilities through global design and system-enabled process implementation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/6cc5ed84-6f29-4238-855e-d7b0761a6985/0.jpg</image:loc>
      <image:title>Cases - Vestas</image:title>
      <image:caption>How do you win in the B2B service game? Discover how Vestas introduced one global way of working across Vestas Service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/0159ef95-fb6d-4db5-84a1-69c69111de1c/1_Conmar+Bay.jpg</image:loc>
      <image:title>Cases - Unifeeder</image:title>
      <image:caption>How to become a leading B2B service provider? Discover how Unifeeder designed one global operating model for customer service to improve the customer experience and increase customer lifetime value.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/00a6fe2c-a293-47ec-a300-d06e6d9489be/gazelle2022-logo_RGB_negativ.png</image:loc>
      <image:title>Cases - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.north.consulting/case-unifeeder</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/1613650904952-8RIL026QO92CK649ZDN0/ABM06098.jpg</image:loc>
      <image:title>Case: Unifeeder - Anders Bøgh Mortensen</image:title>
      <image:caption>Anders Bøgh Mortensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/bdf52fd0-4c9c-4e8f-839e-5dba0ff5b0ea/RS3.jpg</image:loc>
      <image:title>Case: Unifeeder - Runar Standal</image:title>
      <image:caption>Runar Standal</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.north.consulting/neste-my-sustainable-aviation-fuel</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/b1d3383a-196e-4b5e-bf58-faaf79177ad6/DSC02761.jpg</image:loc>
      <image:title>Sustainable Aviation Fuel - Jonas Rasmussen</image:title>
      <image:caption>Jonas is an Associate Partner. He helps our clients on the journey of both designing and implementing commercial and digital transformations and prides himself on always having a strong focus on value realisation throughout the process.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.north.consulting/case-gn</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/1613650904952-8RIL026QO92CK649ZDN0/ABM06098.jpg</image:loc>
      <image:title>Case: GN - Anders Bøgh Mortensen</image:title>
      <image:caption>Anders Bøgh Mortensen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/bdf52fd0-4c9c-4e8f-839e-5dba0ff5b0ea/RS3.jpg</image:loc>
      <image:title>Case: GN - Runar Standal</image:title>
      <image:caption>Runar Standal</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.north.consulting/cookie-policy-2024</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-29</lastmod>
  </url>
  <url>
    <loc>https://www.north.consulting/privacy-policy-2024</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-18</lastmod>
  </url>
  <url>
    <loc>https://www.north.consulting/terms-of-service</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-31</lastmod>
  </url>
  <url>
    <loc>https://www.north.consulting/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/ee9e58f0-df87-4214-ba87-5dac3dc301d9/Chr.+Hansen.png</image:loc>
      <image:title>All Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/76d50fb5-c9d6-49f3-b736-3b332f9284ae/Coloplast.png</image:loc>
      <image:title>All Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/1e7d8a4a-8c78-41cc-b42a-d9dcf1e1a5ef/Danske+Bank.png</image:loc>
      <image:title>All Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/3f70af44-e890-4483-a4e3-da8678e9d582/DFDS.png</image:loc>
      <image:title>All Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/4b237b48-7366-4d9d-af5e-14a2781813ff/Neste.png</image:loc>
      <image:title>All Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/bdac09cf-015f-48ea-90a9-73ef7a51302f/NKT.png</image:loc>
      <image:title>All Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/7f54ae54-e510-4bea-9017-24f15e8d3abc/Novonesis.png</image:loc>
      <image:title>All Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/f7d43ff3-c325-4f4a-8f1e-c9180b2df13d/SimCorp.png</image:loc>
      <image:title>All Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/dea27f43-ae47-4c2d-8a2b-2778732eb53f/Telia.png</image:loc>
      <image:title>All Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/4e40228b-2da0-4f1b-823b-7c6bcfac2c76/TOPSOE.png</image:loc>
      <image:title>All Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/7d8dc321-a645-44eb-a1c8-f5ad410126bd/Unifeeder.png</image:loc>
      <image:title>All Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/d3b52984-602a-4cbd-ad28-11d29416e30a/Vestas.png</image:loc>
      <image:title>All Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/4ecfe11b-5aa7-4d1b-a429-9d68797d81ec/_ABM1852.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/19fcd857-fdec-4b4d-ad70-3364c1775378/Forrest+with+smokey+clouds.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.north.consulting/commercial-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-09</lastmod>
  </url>
  <url>
    <loc>https://www.north.consulting/pricing-excellence</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-09</lastmod>
  </url>
  <url>
    <loc>https://www.north.consulting/sales-and-service-excellence</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-09</lastmod>
  </url>
  <url>
    <loc>https://www.north.consulting/transformation-design-and-delivery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-09</lastmod>
  </url>
  <url>
    <loc>https://www.north.consulting/technology-advisory</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-09</lastmod>
  </url>
  <url>
    <loc>https://www.north.consulting/salesforce-implementation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-09</lastmod>
  </url>
  <url>
    <loc>https://www.north.consulting/event-salesforce-agentforce-worldtour-2026</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/cf49d872-8006-47ac-8cc8-6084c5ae0ced/ABM_2.jpeg</image:loc>
      <image:title>Event: Agentforce World Tour 2026 - Anders Bøgh Mortensen</image:title>
      <image:caption>Anders Bøgh Mortensen Partner &amp; Co-founder, NORTH</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/39d84d23-a56c-4ae3-bc64-e294c806d755/MBB.jpg</image:loc>
      <image:title>Event: Agentforce World Tour 2026 - Mirco Busatta</image:title>
      <image:caption>Mirco is a project manager with expertise in B2B digital transformations from strategy to implementation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/5aea295b-a8e1-460f-b257-532c42f40f8d/SR.jpg</image:loc>
      <image:title>Event: Agentforce World Tour 2026 - Stefan Riesthuis</image:title>
      <image:caption>Stefan is a Senior Manager with strong experience in designing and configuring Enterprise Salesforce solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/253432af-ac99-4481-ac66-6842f6868a78/JJ.jpg</image:loc>
      <image:title>Event: Agentforce World Tour 2026 - Julie Simone Berg</image:title>
      <image:caption>Julie is a Project Manager with expertise in B2B commercial excellence incl. product, pricing, and contract management.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/914ceaca-575e-4972-ae98-b6c369091444/JR.jpeg</image:loc>
      <image:title>Event: Agentforce World Tour 2026 - Jonas Rasmussen</image:title>
      <image:caption>Jonas is Partner, specialised in commerical excellence, process design, and bridging towards Salesforce.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/1a386690-31a2-4686-b310-7157f16cbf28/SDO.jpeg</image:loc>
      <image:title>Event: Agentforce World Tour 2026 - Simon Olesen</image:title>
      <image:caption>Simon is a Solution Architect who specializes in technical solution design and configuration in Salesforce.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.north.consulting/event-dtu-lunch-lecture-26</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/f50799b4-991c-4032-b835-bd5a69e67794/_ABM4451.jpg</image:loc>
      <image:title>Event: DTU LUNCH LECTURE - Peter Riis Christiansen</image:title>
      <image:caption>Senior Consultant DTU, MSc. Computer Science &amp; Engineering</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/df78de4b-633d-41b5-a422-a1e87d170190/_ABM4348.jpg</image:loc>
      <image:title>Event: DTU LUNCH LECTURE - Eline Brunke Aarhus</image:title>
      <image:caption>Consultant DTU, MSc. Business Analytics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/8582f095-9850-4b54-aed0-68720c90f5d0/EC.jpg</image:loc>
      <image:title>Event: DTU LUNCH LECTURE - Emma Christine B. Andersen</image:title>
      <image:caption>Technology Analyst DTU, MSc. Business Analytics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/5a4284bc-2ade-4649-ac81-b2ac7aca5df0/_ABM4254.jpg</image:loc>
      <image:title>Event: DTU LUNCH LECTURE - Frederikke Merrild Dich</image:title>
      <image:caption>Head of Branding &amp; Interim Recruiting</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.north.consulting/case-chrhansen</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/1613650904952-8RIL026QO92CK649ZDN0/ABM06098.jpg</image:loc>
      <image:title>Case: Chr. Hansen - Anders Bøgh Mortensen</image:title>
      <image:caption>Anders Bøgh Mortensen Managing Partner &amp; Co-founder</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/bdf52fd0-4c9c-4e8f-839e-5dba0ff5b0ea/RS3.jpg</image:loc>
      <image:title>Case: Chr. Hansen - Runar Standal</image:title>
      <image:caption>Runar Standal Partner &amp; Co-founder</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.north.consulting/contact-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/814f2e50-d5b4-43ea-ba34-dc072e5db3b4/_DSC9492.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.north.consulting/event-comtech-morning-booster</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/95206ca3-2e6d-4ce6-b78d-a990f3973098/CHS.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/1a386690-31a2-4686-b310-7157f16cbf28/SDO.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/fc672e8e-b8f6-467b-8d11-f68b00fc137b/MV.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/b9523108-73ed-4c39-9748-e5f868ccde01/FD.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.north.consulting/thank-you-event-comtech-morning-booster</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/b9523108-73ed-4c39-9748-e5f868ccde01/FD.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.north.consulting/personal-insights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/0d2376c7-dd65-4c49-83fa-c995142c6332/ABM01275-2.jpg</image:loc>
      <image:title>Personal Insights - Growing through trust and collaboration: My journey to becoming a full-time Consultant</image:title>
      <image:caption>After completing her master’s, Sofie moved from Business Analyst to full-time Consultant. In this role, she’s embracing challenges with an open mind and seeing firsthand how a culture built on trust and collaboration can support growth — both professionally and personally.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/23bde555-4bf1-4036-8a70-3b2326092c69/_ABM1940.jpg</image:loc>
      <image:title>Personal Insights - Leaning into the role of a Consultant, one year in</image:title>
      <image:caption>One year ago, Peter transitioned from Analyst to full-time Consultant. The move not only deepened his involvement in projects but also revealed how an engineering mindset can tackle complex business challenges — and how he’s applying these skills in his new role.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/f7d60f3f-9661-42c5-9b04-45109d8c3c28/_ABM1852.jpg</image:loc>
      <image:title>Personal Insights - Why her engineering mind still makes a real difference in consulting</image:title>
      <image:caption>Can an engineer really thrive in management consulting? Bernadette didn’t think so — until she discovered how her technical mindset fit perfectly into solving business challenges. From working in cancer research to leading client projects at NORTH, she shares how her engineering background became a real asset in consulting — and what made her change direction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/04465bc0-bc01-4138-b2f4-df5f92f6bbbf/_ABM1888.jpg</image:loc>
      <image:title>Personal Insights - How computer science shaped Peter’s work in consulting</image:title>
      <image:caption>Computer science isn’t just for coding — it’s a toolkit for consulting too. While completing his master’s at DTU and working part-time as an Analyst at NORTH, Peter saw how his technical training could solve real business challenges. Now joining full-time, he shares how computer science informs his approach to client work.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.north.consulting/leaning-into-the-role-of-a-consultant</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/1e2934a1-822a-4d71-b2f8-96f423024399/ABM00444.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.north.consulting/computer-science-in-consulting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/4f014844-ea69-4c8c-b5ae-a29c214d4be9/ABM00444.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.north.consulting/growing-through-trust-and-collaboration</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/763756aa-8606-48b4-ae17-4f53464fefb6/ABM09663.jpg</image:loc>
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  <url>
    <loc>https://www.north.consulting/from-engineering-to-consulting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/55b53fad-31b0-4be2-bc74-baea7264de69/BKC.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.north.consulting/culture</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/aeff169a-1570-49b0-8d2c-4e3c94f53b95/_ABM4113.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/d1f29b89-b1ec-486e-a5a5-edc2b1d8959d/IMG_0310.jpeg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/41a0cb01-a5d7-4b1a-87ba-5a3b216eb5ca/image-asset.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/517fe26f-8e16-407b-ba3c-f70ee34e0956/ABM01371.jpg</image:loc>
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  <url>
    <loc>https://www.north.consulting/event-north-ai-2026</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/045c62a8-b618-4ece-b8b4-a70e615721ff/JR.jpeg</image:loc>
      <image:title>Event: How to accelerate your commercial workforce with AI​</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/f1969053-63d7-4fb4-97fa-ba4c87f383f9/_ABM1636.jpg</image:loc>
      <image:title>Event: How to accelerate your commercial workforce with AI​</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9a828cf326bb1b3ba0756d/b9523108-73ed-4c39-9748-e5f868ccde01/FD.jpeg</image:loc>
    </image:image>
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