COMTECH MORNING BOOSTER WEBINAR

Claudeforce in practice: From customer meeting to better deals, with AI connected to Salesforce

When: November 25, 08:30-08:55
Where: Online

Salesforce and Anthropic have announced Claudeforce, a partnership that brings AI closer to the CRM. We are moving from AI that answers questions toward AI that supports work inside the CRM, while the sales rep stays in control. 

Join us for a focused morning session on where AI delivers value in sales today, followed by demonstrations of Claude working in Salesforce. We follow a rep as a customer meeting is wrapped up, a discount request is tested against similar deals, and a quote is prepared through chat. We close with how to get started in your organisation. 

You will gain: 

  • A realistic view of where AI delivers value in the sales process today, and where it still stalls 

  • Examples of how AI can protect margin by challenging a discount request with evidence from CRM data 

  • The no-regret use cases you can start with in Salesforce 

Date: November 25, 2026

Speaker: Orkhan Asif

Boost your morning with perspectives on ComTech Excellence

ABOUT

ComTech Morning Booster is a series of 25-minute webinars, live at 8:30, designed for executive decision-makers in complex B2B organisations. Each session is grounded in real-world challenges with actionable perspectives on ComTech Excellence.

WHO SHOULD ATTEND?

Commercial, digital, and transformation leaders in complex B2B organisations - whether you're setting the strategy or making it happen, these sessions are built for you.

We reserve the right to decline registrations from directly competing consultancies.

Any questions?

Close-up of a woman with long brown hair, glasses with blue reflections, and a slight smile, against a black background.

Frederikke Merrild Dich

Feel free to reach out to Frederikke, if you have any questions.