Many companies treat systems as the solution, but they are only enablers. ComTech Excellence integrates strategy, processes, and technology to align functions, reinforce the right behaviours, and drive value through the customer journey.

Salesforce has announced the end-of-sale for its legacy CPQ product alongside the launch of Revenue Cloud Advanced. Explore how RCA compares to CPQ and which commercial signals indicate it is time to plan the move.

Understand why price realisation is critical to maximising profitability — and how aligning strategy, execution, and value tracking across the full value chain is key to long-term success.

Explore how evolving market dynamics, complex buying processes, and shifting customer expectations are redefining price realisation — and why businesses must rethink their value delivery across the full value chain.

Discover how B2B companies can secure a fair pocket price by linking the value chain, expanding the definition of pricing, and embedding pricing excellence into everyday operations.

Learn how CPQ systems close the gap between price setting and price getting — streamlining quoting, protecting margins, and ensuring consistent price realisation across the full value chain.

Explore how the Chief Value Officer (CVO) redefines pricing as a strategic, value-driven discipline — aligning the entire value chain to drive sustainable growth and profitability.