EVENT

Where AI actually delivers: Cutting through the noise of AI in Commercial Excellence

October 22, 08:30-10:30
North Office

REGISTER

INTRO

AI is moving faster than most commercial operating models can absorb. Tools evolve, pilots multiply, and yet commercial impact keeps slipping through the cracks. Leaders find themselves navigating platforms and promises, often under pressure to act without a clear direction or strategy. 
 
The gap isn’t AI capability. It’s clarity on where AI actually delivers.  

As AI providers change and platforms become composable, the real differentiator is no longer which tools you pick. It becomes the foundation those tools run on: your operating model, commercial logic, proprietary data, governance, and org design. Organisations building that foundation now are the ones that compound as AI improves.  
 
This session shows where AI creates commercial value today and what it takes to get there - grounded in practical use cases and live demos.  

AGENDA

In this session, we move past the noise to the fundamentals that matter.

We will cover: 

  • Where AI is already delivering measurable commercial impact, and where it still isn't

  • What belongs in governed platforms like Salesforce, and where lighter tooling is a legitimate choice - such as Claude connected directly with the Salesforce platform

  • How to build a commercial foundation that holds up as tools and providers change

TAKEAWAYS

  • A clear view of where AI creates real commercial value today

  • A working definition of what "AI-ready" means for your operating model, data, and governance

  • A practical map of what to invest in now, what to defer, and what to leave alone

This session is relevant for senior leaders across Commercial, Sales, or Service, as well as CRM, AI, and digital enablement functions supporting commercial growth.

SPEAKERS

Jonas Rasmussen, Partner

Jonas supports our clients on their journey of both designing and implementing commercial and digital transformations.

Orkhan Asif, Senior Manager

Orkhan supports our clients in defining technology vision and strategy for digital transformations, leveraging expertise in AI and Salesforce.

Anders Bøgh Mortensen, Managing Partner

Anders supports our clients in commercial transformations by leveraging the latest technology.

DETAILS

  • Light breakfast from 08:15​

  • Open event, limited seats​

  • Sign up to secure your place before October 20

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REGISTER

TECHNOLOGY SHOULDN’T LEAD YOUR TRANSFORMATION

Watch the conversation where Michelle & Anders make the case for why business requirements have to be the filter in any technology implementation.

QUESTIONS

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Frederikke Merrild Dich

If you have any questions, please reach out.