WEBINAR SERIES
ComTech Morning Booster
When: October to November, 08:30-08:55
Where: Online
Boost your morning with perspectives on ComTech Excellence
ComTech Morning Booster is a series of 25-minute webinars, live at 8:30, built for executive decision-makers in complex B2B organisations. Each session is grounded in real-world challenges and focused on what works – no filler, just actionable insight.
This season’s five sessions:
Join live or sign up for the recordings to watch on demand – from your laptop or on the move. A sharp dose of insight to kick-start your morning.
We hope to see you online.
Who should attend?
Ambitious leaders working within Commercial Excellence and Digital Transformation.
Please note: We reserve the right to decline registrations from directly competing consultancies.
Five unique webinars
Join one – or all – with a single sign-up.
Perfecting Price Realisation
Your pricing strategy doesn’t end with the list price – it ends with what you actually earn. In B2B, margin often slips through the cracks after the deal is signed. This session explores how companies can tighten their commercial execution to secure a fair pocket price and turn pricing into a true value driver.
What we’ll cover:
Why price realisation breaks down after the price is set
Where margin typically erodes across the value chain
How to align commercial functions to protect pricing outcomes
You’ll learn:
What “pocket price” means – and why it’s a critical KPI
The most common causes of value leakage
Practical ways to improve price execution across teams
Date: 30 October 2025
Speaker: Jonas Rasmussen
Commercial friction is killing your margins
In today’s market, technical mastery is no longer enough. Even the best products and teams underperform when internal handovers break down. This session explores how global manufacturers can move from functional silos to seamless commercial execution – and why integration, not invention, is the next frontier of value creation.
What we’ll cover:
Why commercial misalignment is the hidden barrier to growth
How broken handovers hurt the customer - and your bottom line
What it takes to design a truly commercial attractive model (people, process, tool)
You’ll learn:
How leading manufacturers are bridging strategy, systems, and execution
The real cost of quoting errors, fulfilment mismatches, and service gaps
How to rewire your commercial engine for speed, accountability, and scale
Date: 11 November 2025
Speaker: Cara Coates
From CPQ to Revenue Cloud Advanced
Salesforce is phasing out CPQ, shifting all innovation to Revenue Cloud Advanced (RCA). But this isn’t just a tech upgrade – it’s a chance to rethink how you manage quoting, pricing, and product-to-cash. This session explores what makes RCA different, when to migrate, and how to align systems with strategy.
What we’ll cover:
How RCA differs from CPQ – and what it means for your business
When to move and how to know if you’re ready
Why migration is a business process change, not just IT
You’ll learn:
What’s new in RCA and Salesforce’s roadmap
Key signs your current setup is holding you back
How to drive more value from product-to-cash alignment
Date: 14 November 2025
Speaker: Casper Drukier & Stefan Riesthuis
From hype to impact: AI in Commercial Excellence
AI is reshaping how companies sell and serve. But it is not just about automation – it is about commercial enablement to unlock new levels of customer understanding, speed, and execution. This session will uncover AI use cases that combine vision with realism and explain what’s possible today – empowering companies to transform hype into meaningful enterprise value.
What we’ll cover:
Key trends in AI driving change in sales and service
Practical use cases that bring commercial excellence to life
Principles and common pitfalls that help navigate the transformation
You’ll learn:
Where AI is already creating value in customer-facing functions
How to identify and prioritize AI opportunities in your own sales and service context
What to avoid when embarking on the commercial AI journey
Date: 18 November 2025
Speaker: Patrick Staeckmann
Why excellence in Product Management is the key to scale
Product management stretches across the full value chain – from strategy and R&D to BOMs and sales orders. It drives efficiency, shapes the customer experience and, when clearly anchored, it informs strategy. This session explores how to strengthen product management in complex B2B set-ups – and why it’s essential for profitable scale.
What we’ll cover:
Why product configuration is difficult to tackle in current set-ups
Where and why disconnects happen across the end-to-end value chain
Three key areas to get under control
You’ll learn:
Common language and definitions (e.g. configuration vs. customisation)
Real-world symptoms and root causes of misalignment
How to view product configuration in an end-to-end perspective
Date: 27 November 2025
Speaker: Patrycia Kragh
Any questions?
Frederikke Merrild Dich
Feel free to reach out to Frederikke, if you have any questions.