WEBINAR SERIES

ComTech Morning Booster

When: October to November, 08:30-08:55
Where: Online

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Boost your morning with perspectives on ComTech Excellence

ComTech Morning Booster is a series of 25-minute webinars, live at 8:30, built for executive decision-makers in complex B2B organisations. Each session is grounded in real-world challenges and focused on what works – no filler, just actionable insight.

This season’s five sessions:

  1. Perfecting price realisation

  2. Commercial friction is killing your margins

  3. From CPQ to Revenue Cloud Advanced

  4. From hype to impact: AI in Commercial Excellence

  5. Why excellence in Product Management is the key to scale

Join live or sign up for the recordings to watch on demand – from your laptop or on the move. A sharp dose of insight to kick-start your morning.

We hope to see you online.

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Who should attend?

Ambitious leaders working within Commercial Excellence and Digital Transformation.

Please note: We reserve the right to decline registrations from directly competing consultancies.

Five unique webinars

Join one – or all – with a single sign-up.

Why excellence in Product Management is the key to scale

Product management stretches across the full value chain – from strategy and R&D to BOMs and sales orders. It drives efficiency, shapes the customer experience and, when clearly anchored, it informs strategy. This session explores how to strengthen product management in complex B2B set-ups – and why it’s essential for profitable scale.

What we’ll cover:

  1. Why product configuration is difficult to tackle in current set-ups

  2. Where and why disconnects happen across the end-to-end value chain

  3. Three key areas to get under control

You’ll learn:

  1. Common language and definitions (e.g. configuration vs. customisation)

  2. Real-world symptoms and root causes of misalignment

  3. How to view product configuration in an end-to-end perspective

Date: November 27, 2025

Speaker: Patrycia Kragh

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Any questions?

Frederikke Merrild Dich

Feel free to reach out to Frederikke, if you have any questions.