WEBINAR SERIES

ComTech Morning Booster

When: June, 08:30-08:55
Where: Online

Boost your morning with perspectives on ComTech Excellence

ComTech Morning Booster is a series of 25-minute webinars, live at 8:30, designed for executive decision-makers in complex B2B organisations. Each session is grounded in real-world challenges with actionable perspectives on ComTech Excellence.

This season’s three sessions:

  1. How to navigate the shift to Agentic CRM

  2. How to cut through the AI noise and get practical

  3. How to turn your service business into a profit engine

Join live or sign up to watch on demand.

We hope to see you online.

Who should attend?

Commercial, digital, and transformation leaders in complex B2B organisations - whether you're setting the strategy or making it happen, these sessions are built for you.

We reserve the right to decline registrations from directly competing consultancies.

Sign up for the last webinar this season

How to turn your service business into a profit engine

Service has become one of the largest and most recurring revenue streams in many B2B companies. Yet most organisations still operate service as a support function rather than a business in its own right.

Join us for a focused morning session on how leading B2B companies are turning service into a scalable and profitable business. Through practical examples, we explore where margin leakage occurs, why service profitability breaks down, and what it takes to connect pricing, contracts, delivery, and operations into a commercial whole.

You will gain:

  1. A clear picture of where and why service profitability breaks down

  2. Examples of how margin leakage occurs

  3. Practical perspectives on commercialising service more effectively

Date: June 16, 2026

Speaker: Michelle Hessel

A young woman with red hair and blue eyes smiling against a black background.

Any questions?

Close-up of a woman with long brown hair, glasses with blue reflections, and a slight smile, against a black background.

Frederikke Merrild Dich

Feel free to reach out to Frederikke, if you have any questions.