WEBINAR SERIES
ComTech Morning Booster
When: October to November, 08:30-08:55
Where: Online
Boost your morning with perspectives on ComTech Excellence
ComTech Morning Booster is a series of 25-minute webinars, live at 8:30, built for executive decision-makers in complex B2B organisations. Each session is grounded in real-world challenges and focused on what works – no filler, just actionable insight.
This season’s five sessions:
Join live or sign up for the recordings to watch on demand – from your laptop or on the move. A sharp dose of insight to kick-start your morning.
We hope to see you online.
Who should attend?
Ambitious leaders working within Commercial Excellence and Digital Transformation.
Please note: We reserve the right to decline registrations from directly competing consultancies.
Five unique webinars
Join one – or all – with a single sign-up.
From CPQ to Revenue Cloud Advanced
Salesforce is phasing out CPQ, shifting all innovation to Revenue Cloud Advanced (RCA). But this isn’t just a tech upgrade – it’s a chance to rethink how you manage quoting, pricing, and product-to-cash. This session explores what makes RCA different, when to migrate, and how to align systems with strategy.
What we’ll cover:
How RCA differs from CPQ – and what it means for your business
When to move and how to know if you’re ready
Why migration is a business process change, not just IT
You’ll learn:
What’s new in RCA and Salesforce’s roadmap
Key signs your current setup is holding you back
How to drive more value from product-to-cash alignment
Date: November 14, 2025
Speaker: Stefan Riesthuis
From hype to impact: AI in Commercial Excellence
AI is reshaping how companies sell and serve. But it is not just about automation – it is about commercial enablement to unlock new levels of customer understanding, speed, and execution. This session will uncover AI use cases that combine vision with realism and explain what’s possible today – empowering companies to transform hype into meaningful enterprise value.
What we’ll cover:
Key trends in AI driving change in sales and service
Practical use cases that bring commercial excellence to life
Principles and common pitfalls that help navigate the transformation
You’ll learn:
Where AI is already creating value in customer-facing functions
How to identify and prioritize AI opportunities in your own sales and service context
What to avoid when embarking on the commercial AI journey
Date: November 18, 2025
Speaker: Patrick Staeckmann
Why excellence in Product Management is the key to scale
Product management stretches across the full value chain – from strategy and R&D to BOMs and sales orders. It drives efficiency, shapes the customer experience and, when clearly anchored, it informs strategy. This session explores how to strengthen product management in complex B2B set-ups – and why it’s essential for profitable scale.
What we’ll cover:
Why product configuration is difficult to tackle in current set-ups
Where and why disconnects happen across the end-to-end value chain
Three key areas to get under control
You’ll learn:
Common language and definitions (e.g. configuration vs. customisation)
Real-world symptoms and root causes of misalignment
How to view product configuration in an end-to-end perspective
Date: November 27, 2025
Speaker: Patrycia Kragh
Any questions?
Frederikke Merrild Dich
Feel free to reach out to Frederikke, if you have any questions.