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Unlocking the potential of pricing - Introducing the Chief Value Officer (CVO)
Unlocking the potential of pricing - Introducing the Chief Value Officer (CVO)

Explore how the Chief Value Officer (CVO) redefines pricing as a strategic, value-driven discipline — aligning the entire value chain to drive sustainable growth and profitability.

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Price realisation
What is price realisation and why is it important?
Price realisation

Understand why price realisation is critical to maximising profitability — and how aligning strategy, execution, and value tracking across the full value chain is key to long-term success.

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Price realisation
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Trends and opportunities within price realisation
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Explore how evolving market dynamics, complex buying processes, and shifting customer expectations are redefining price realisation — and why businesses must rethink their value delivery across the full value chain.

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Price realisation
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The silent value leak hiding in your pocket price
Price realisation

Discover how B2B companies can secure a fair pocket price by linking the value chain, expanding the definition of pricing, and embedding pricing excellence into everyday operations.

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Price realisation