Insights

Practical insights, expert perspectives, and proven strategies for ambitious leaders shaping the future of commercial excellence.

Summer insights

Featured

What is price realisation and why is it important?

Understand why price realisation is critical to maximising profitability — and how aligning strategy, execution, and value tracking across the full value chain is key to long-term success.

Read more →

Recommended articles:

Featured

Price realisation

Trends and opportunities within price realisation

Price realisation

Explore how evolving market dynamics, complex buying processes, and shifting customer expectations are redefining price realisation — and why businesses must rethink their value delivery across the full value chain.

Read more →

Price realisation

The silent value leak hiding in your pocket price

Price realisation

Discover how B2B companies can secure a fair pocket price by linking the value chain, expanding the definition of pricing, and embedding pricing excellence into everyday operations.

Read more →

Price realisation

How to close the gap between price setting and price getting

Price realisation

Learn how CPQ systems close the gap between price setting and price getting — streamlining quoting, protecting margins, and ensuring consistent price realisation across the full value chain.

Read more →

Price realisation

Jonas Mortensen 8/28/25 Jonas Mortensen 8/28/25

From CPQ to Revenue Cloud Advanced: Why the real question is when, not if

Salesforce has announced the end-of-sale for its legacy CPQ product alongside the launch of Revenue Cloud Advanced. Explore how RCA compares to CPQ and which commercial signals indicate it is time to plan the move.